On 10th February, The Hon Joe Hockey, MP joined with Australian Athlete of the Year Kim Crow and Layne Beachley, No 2 in the Top 100 Sportswomen of all  time to launch 'Every Day is Sport for Women Day in 2014'.

 

PROGRAMME

• 10th February – 31st December Sport for Women Centralised Women’s Sport Aggregator and public relations unit.

• 16th July Sports Advocacy Group Mid Year Women’s Sport Review and AGENDA Conference.

• 29th September The Sportswomen’s Ball as part of Canberra Parliament Sports Festival- A celebration of Women’s Sport.

• October/November AGENDA Sport for Women Day Special. The sporting day will bring together media outlets, sportswomen, activists and other organisations to celebrate female sports and co-organise activities to promote participation and higher profile.

OUTCOMES

• Continuous promotion of women’s sport from a centralised and specialised unit ensuring maximum visibility.

• Four key focus points – Launch with participation – Conference & Review – Celebration & Participation - Promotion

• Media Joint Venture;

• Business partnerships and mentoring;

• Women’s sport education (of all stakeholders) and related benefits.

• Media engagement

RAISED PROFILE

Enquiries: Andy Turnbull +61 400 695204andy.turnbull@sportshydrant.com

 

About Sport for Women:

• Recognises that government investment  in sport should be divided  equally between men and women

• Believes that sports federations should be demonstrably accountable for the operation and promotion of their sport to the female community 

• Believes that the accountability needs to be policed by an independent NGO

• Advocates for a tactical campaign to provide the necessary stimulus to the corporate and broadcasting communities to generate increased profile and corporate investment